Responsive WordPress website redesign for popular Toronto event hall to showcase the venue, food, event planning services, and to gather leads.
Content Strategy & Planning
Custom Page Layout Design
WordPress Theme Customization
Improved Content Flow and Navigation Design
The Avenue was already running WordPress but needed an upgrade to both the content architecture and the look and feel of the website. The navigation menu on the original website was very difficult to use, with a drop down menus that were too long, and made some pages almost impossible to access. By completing a ReStyle Existing WordPress package we were able to identify the areas of the site that needed to match up the needs of site visitors, and add pages and content accordingly.
One of the most important areas of the business - the catering menus - did not have a page on the original website. The only way to see what menus were available was via the hidden drop down menu that was very long and had some tabs that couldn't be accessed.
By creating a page for one of the most important areas of the business we were able to give users a "menu of menus" where they can easily see in one place all the menu options, with pricing, and access the individual pages for each menu with ease. The new menu page was also organized into the 3 categories - Signature, Global and Kosher - to better help users find the type of catering options that fit their needs.
We also created a lighter, more inviting colour scheme for the brand, improved typography and made pages much easier to scan and understand using headlines and better content layout.
New website - Menus page