Responsive WordPress website for a Toronto Real Estate Professional, Derek Kaiser and his Pad to Pad Team.
Content Strategy & Planning
Custom Page Layout Design
WordPress Theme Customization
Stock Photos of Toronto from Susan’s Collection
Pad to Pad was already running WordPress, but the design had lots of weaknesses to be overcome: Hidden navigation elements, no ability to search the site, use of carousel on home page, and use of sidebar to contain content that belonged on pages.
Old Site – Links in Sidebar
New Site – A page for resources
Stock Photography from Susan's Collection
With the new design we wanted to use images that represented Toronto, and worked with the idea of “moving from pad to pad”. Since the colour scheme of their existing logo was grey & red the use of iconic Toronto streetcars, using a selective colour technique, with everything else in the image made black and white was chosen.
We used images from my own collection to create the look of streetcars in different areas around town, as well as a few other Toronto images in black & white.