Hi, I’m Susan Drysdale

WordPress Specialist, Visual Designer and Photographer located in Toronto, Ontario, Canada

Using the power of the amazing WordPress CMS and my range of creative and strategic skills, I bring modern-era web systems to life for all kinds of projects and businesses.


My creative services cover all the things you need to deliver a fresh visual presence for your brand.

With a wide range of creative skills – including graphic design, photography, HTML & CSS, and WordPress – I help small business clients provide user-focussed responsive websites (viewable on all modern devices)…and I’m a little obsessed with touch-friendliness and user experience.

WordPress Services
  • Strategy & Planning
  • WordPress Installation & Setup
  • Theme Setup Customization
  • Page Layout Design
  • HTML & Custom CSS coding
  • Content Development
  • On-going Updates and Support
Branding & Graphic Design
  • Logo development
  • Colour stories
  • Typography Design
  • Posters
  • Brochures & Advertisements
  • Book covers
  • Business cards...and more
  • Events
  • Interiors/Exteriors
  • Products
  • Personal Branding
  • Creative Shoots
  • Photo Editing & Retouching
  • Stock Photos

I help businesses communicate visually to connect with the needs of their audience.

And when I’m not working, I’m out walking…

I travel around my city, Toronto, on foot every day, walking an average of 300km/month, taking tons of photos, many of which I share on social media as @drysdaleandco. Recently, I’ve added a section of my website called The Toronto Photo Gallery as an archive of all the great spots I visit and shoot around the city – still a work in progress, but I’ll get it done eventually 😉

…and travelling.

Love to travel! Sometimes, I even get out from behind the camera and let someone take my picture (it’s rare).

Always looking forward to the next getaway to photograph another amazing place.

More on my background

Education & Work
  • BAA in Fashion Design from Ryerson University, 1994. Awarded the Theo Cokkinos Memorial Scholarship for excellence in couture design.
  • Held positions in Account Co-ordination/Management and Customer Service in a few companies, including ones in the Advertising and Marketing sectors, throughout my 20's.
  • Opened and operated a popular gift and accessories shop "Drysdale & Co." on Toronto's busy Danforth Ave. from 2003 - 2012.
  • Extended retail business into online world, building the drysdaleandco.com online store in 2008 and started using WordPress for company blog.
  • Transitioned to providing digital design services starting in 2011 when I began planning to get out of the retail business completely.
  • Have worked with WordPress for a decade now, creating dozens of websites using a variety of themes and plugins.
Personal Life

I was raised on a dairy farm near the town of Midland in the Georgian Bay region of Ontario, Canada.

I've lived in Toronto since 1990. I currently reside in the Riverdale neighbourhood, near "The Danforth" with my spouse and our cats. I love our area of Toronto for its proximity to beautiful Don Valley Ravine, one of my favourite walking & photo spots.

I'm a creative, curious, detail-oriented, problem-solving nerd who loves the digital world we now inhabit and all the opportunities it provides.


Why I love this work

When I had a store I realized that was the part of running a company that I loved the most - being creative and working with new technologies to create awesome things that communicate to an audience. I saw many of my small business owner colleagues struggling with their branding look and their websites and realized I have exactly the right education, experience and skill-set to help people with the design, communication and presentation they need to support and grow their small businesses.

I'm a designer at heart, passionate about planning, organizing, researching and problem solving just as much as - of not more than - the "artsy" parts of being creative.

I also enjoy having the opportunity to work with so many different types of businesses and people. With these people in mind, I've developed a process to help anyone have a better looking, better functioning and better performing web presence - and it works really well.

“Quite simply, Susan’s talent and enthusiasm for her craft brings a sense of relief and calm – she’s got your back.” – Soundhouse Studio

Want to find out how I can create a better web presence for your brand?