Redesign Your Website
Tranform your website into something visitors will love.
Help your customers connect to the information they need with a website that looks better, flows better, tells a better story and bring in more leads.
If you already have a business website but it isn't bringing you the results want, it's time to re-evaluate and solve problems. Redesign Your Website and take your web presence from stagnant to stimulating. Create effective content that helps searchers find your site and make sure they understand how your business can provide what they need.
This package helps you create pages that tell your story in a way that is "digestible" and discusses what SEO is and how you can make it work for your brand.
The Website Redesign Process
The tools you need to run a great WordPress website
Review & Research
A close look at what's going on with your website, your larger web presence and your main competitor's websites as well.
This discovery process begins with research and documentation. We will discuss where the weaknesses are in your current design, content and messaging and how we can overcome them. Using a series of questions and answers we will discover who your target audience is, what problem they have that your business can solve, and how to create messaging that informs and entices them.
Getting all of the details down in writing informs the redesign strategy and helps us understand how to use WordPress to solve your website problems.
Theme Setup in Development Space
Using the right platform can make a big difference in how easy your site is to work with. WordPress uses themes to build designs. Susan has worked with many WordPress themes over the years and knows what right theme answer is - and what it's not.
Your existing site content will be moved into a separate online development space while we rework the look of your pages and content. When the newly designed pages are ready the new theme will be installed in your WordPress installation and new page layouts will be uploaded to your existing pages (or to new pages that we create, redirecting your old pages to the new ones.)
We will also review the plugins and third-party services that can help your WordPress environment run well and improve and your overall web presence, and review your website's navigation menus and discover ways to simplify and improve the navigation experience.
Page & Navigation Styling
We will start by working with the page content you already have to make it more visually appealing, legible...more "sticky". Susan will show you how to improve page elements to make your pages more scan-able and easier for your visitors to digest and understand your content.
We will also review page elements that are not working either visually or technically to create a page that helps you better connect with users and Google.
And, we'll talk about the importance of creating strong "Calls to Action" to help guide visitors to areas of your site you want them to see and take the actions you want them to take.
SEO Review & Direction
A close look at what's going on with your WordPress website, your larger web presence and your main competitor's websites as well.
A WordPress website gives you the opportunity to take control of your SEO on your own. With the right tools and a little know-how you can build your content in a way that helps people find you. The Yoast SEO plugin will be added, and we will make sure your site is integrated with Google Analytics, Google Search Console and Google My Business.
Susan will show you how to make the right choices for best SEO traction, and review some of your competitors to help you understand how you stack up against them.
Armed with these excellent tools and a little SEO knowledge you will be able to work towards your SEO goals now and into the future.
Starts at $2500*
The Redesign Your Website Package is the right choice for those who are ready to improve their business website and connect better with their target customers.
Your site must have a suitable domain and hosting setup to qualify for this package. I will evaluate the current situation with your domain and hosting and let you know what I find. If you need to change or upgrade these elements, we can discuss your options, or you can choose The Premium Package, which includes technical installation and setup of WordPress in a suitable hosting environment.
* Up to 15 pages (or blog/portfolio posts). Additional Pages and Posts and content development available at an additional cost. We will discuss your specific project scope - budget, needs and billing requirement details before beginning our project to asses what additional costs may be applicable before your project begins.