The Science of Persuasion

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An excellent video that outlines 6 key shortcuts that guide how we make decisions.

Understanding how these universal aspects of human behaviour impact our decision making process can be very helpful when thinking about designing your website and your page content. 

You want users to take action on your site. But do you understand what leads people to take actions? Watch and learn! 🙂

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Susan Drysdale is a Toronto-based Web Designer and Photographer, specializing in WordPress. Prints of Susan's photographic work are available on Society 6. Find Susan on social media: @drysdaleandco

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